The healthcare sector is constantly evolving. Knowledge is essential to respond to the challenges of tomorrow. At Vilans, we are committed to ensuring that the right knowledge reaches the right people, in a personal and tailored way. To contribute to this mission, I take a marketing perspective: who are we conducting research for? How will people use the knowledge we develop? And how can we ensure that this knowledge truly reaches the intended audience?

Making knowledge available where it is needed requires bringing knowledge development and practical application closer together. Strengthening the knowledge infrastructure is key to achieving this. I help build the proverbial bridge between science and practice across various topics in long-term care. I believe that we are stronger together and that great things can happen when we work collaboratively. By developing and validating relevant knowledge and taking a targeted approach to reaching the intended audience, I hope to make a positive impact on long-term care.

Key achievements and expertise

• Passionate about research and human behaviour.
• Background in organisational psychology and marketing.
• My strength lies in finding the right balance between head and heart. I enjoy finding creative solutions based on thorough analysis.
• Broad range of interests, including interventions, learning and development, eHealth, and technology in healthcare.